Monday, 25 April 2011

Nb@American Apparel

To meet our New Balance brief, we had to hit a new target group of the tier 2 consumer. We created a sub brand within American apparel, with which New Balance would have a new fashion platform at which to appeal to the target consumer.
We held a shoot to communicate this sub brand:





Friday, 28 January 2011

Tuesday, 23 November 2010

Sin Circus Shoot- Preview : November 2010


location ; stone basement covered in matt paint


make-up; Lauren Yanoi Dearden



female model; Lauren Grace Garner

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model; Jennifer Drouin


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male model; Jack Seymour