Set design influence: portfolio

Nb@American Apparel

To meet our New Balance brief, we had to hit a new target group of the tier 2 consumer. We created a sub brand within American apparel, with which New Balance would have a new fashion platform at which to appeal to the target consumer.

We held a shoot to communicate this sub brand:

American Apparel and new balance

American Apparel and new balance by meganandrea featuring hair bow accessories

contact card.

Here's my final design for my self promotion brief.